Step one to making videos that get noticed
You've probably reached this page because you understand the importance video has on your marketing, realise you need to do something about it but you're not sure where to start.
Either that or you're already making videos, posting them on Facebook, Instagram, YouTube, or everywhere and not getting great results.
Well I'm here to tell you about the number one, most important thing you should tick of your list before you even think about making any videos ... and there's a fair chance you haven't done it yet.
It's not about you ... well, it is, but it isn't
The first step to successfully selling whatever you're selling is to understand more about the people who are most likely to buy. Who is your product or service for?
Oh and if you're saying everyone, that's the wrong answer.
Sure there may be a large range of people who could buy your stuff but that's going to make your marketing really hard to do. I mean how are you going to create content that will appeal to literally everyone? Not easy right?
Your customers will always share a set of characteristics or needs. In order to successfully sell your stuff you will want to start by finding out what common values people have that lead them to your door in the first place. Here's an example.
The Candle shop
You make and sell candles. Maybe you sell other similar products too like incense, oils, candle holders, that kind of stuff.
Who is your audience?
Well it's people who like candles clearly but what type of people are they? What do all of them have in common? Sure they could be 18 or 80 and they could come from a whole bunch of different social or financial circumstances but there are a few thing we do know about them.
- The all like a nice smelling home
- They value the calming, therapeutic benefits of burning candles
- They enjoy giving candles as a gift
And that's just off the top of my head without even trying. With a little digging you'll be able to find out a whole lot more. You may even decide to aim your products specifically at people with a higher income for example and offer more expensive, desirable products. there's nothing wrong in that.
What happens next?
When you discover what things make your customers come to you, it becomes instantly much easier to make videos that appeal to them. You're no longer trying to appeal to everyone. Let's be honest, if everyone in the world started buying your stuff you couldn't cope anyway.
Successful marketing is about kicking a ball in a goal. The wider your audience is, the further away from the goal you get and the harder it is to score.
The more you can find out about what your audience needs, the closer you get to the goal.
Want more help making videos?
I get that all this stuff can be a little daunting and you may have more questions than answers right now and that's okay.
If you feel as if you'd like more help getting all this right, click on the button below and get in touch.
