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We can help get your music heard

20 December 2023

Throughout the whole of 2024 we're doing something really special. We're donating 2,024 minutes of our time to help the future of the music industry.


Why? Well it's because we're frustrated. Frustrated by seeing so many independent and unsigned musicians struggling to get their music heard and ultimately make a living from the music industry.


Here's how you can get some of those minutes this year.

Here's the problem

Not too long ago if you were a musician looking to get noticed you really only had one option, get signed by a record label. They would sweep you up, give you an advance and provide you everything you need to make them money (and you too, perhaps).


Not only would a record label provide you with the best producers, musicians and everything you need to make your music come alive, they'd also have one key ingredient to help you get noticed; a marketing department.


Now what happens?
Things have changed a bit now and some would say for the better (I'm not one of those people and you can read my rant about that here). There really are only three record labels to choose from (Sony Music Entertainment, Universal Music Group, and Warner Music Group) but in theory you don't need them.


We're in an age where it's possible for you to write, record and publish your own music without even getting out of bed. But if you want that music to reach a lot of people and make you some money you still need one key ingredient; a marketing department.


That would be you

You now have two options:


  1. Hire someone who knows about marketing musicians
  2. Learn how they do it


Since I'm guessing you don't have a tonne of money to throw at option one you'll need to learn how to market your own music and that's where we can help,

Here's the solution

I'm Paul, the CEO of Monoki Media. I've been a part of both the music industry and the marketing industry since 1985 when Live Aid was all everyone was talking about. Now I help people to become more successful by marketing themselves with two of the most powerful tools available. Social media and video (you can see some of my handy work here).


This year I'm giving you the opportunity to learn a little about how to become a better music marketer by giving 2,024 minutes of my time. It won't be for free but you get to decide how much you want to pay. You won't be paying me either - you'll be doing some good.


In 2016 I lost my Dad to Motor Neurone Disease (ALS). Last year I learned that my friend Dean Fox has also been diagnosed with this life shortening disease. He's the same age as me and he won't see 60.


All I ask in return for my time is for you to donate whatever you can afford to help the millions of others suffering with this life limiting disease.

Claim your free 30 minutes

If you'd like my help, get in touch. I'm not going to bombard you with sales messages, I genuinely just want to help. While I won't put an alarm on our time 30 minutes seems fair and enough time to make a difference to you. I will have three spaces available each month.


Stuff I can help you with: 

  • Coming up with ideas for content
  • Tools to help you promote events
  • How to present in front of a camera
  • How to use a camera
  • How to edit a video and add captions
  • How to post on social media for the best results

 

Click on the link below and if you're the first of three through the gate this month we'll book some time and I'll answer as many questions as you can throw my way.

Click here for help

by Paul Mumford 22 April 2024
Last Thursday I woke up to some bad news. I was sitting having my morning coffee, I opened up my Instagram and got a message from the Meta gods. "Your account has been deactivated" Apparently, they thought I did something that went against community guidelines and if I disagreed with this decision I could appeal. So I appealed. Saturday morning I checked the account again and it was working normally, like nothing had happened. No explanation from Meta about what I may or may not have done wrong. So even though I’m none the wiser I learned a few things and if you rely on Instagram for your business you should probably be doing what I did next.
by Paul Mumford 7 February 2024
It doesn't matter what kind of business you run, if you're using social media to promote what you do you could be missing something important. Turning followers into fans. Independent musicians, in particular, are terrible at this. Many focus on the numbers and post endless videos of them performing either live or in a studio. To truly succeed you need to start talking with your followers and not just singing at them. Here I’m going explain why engagement is the key to generating fans and give you three ideas to help you start conversations with your followers.
by Paul Mumford 20 December 2023
I’ve worked in the music industry on and off since I was 16 (which is nearly 40 years). In that time, I’ve seen some massive changes. Formats have come and gone (and come back) even whole genres have been invented. But now I can clearly see we’re heading for a big problem.
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