what we do
MUSIC VIDEOS
CONCERT VIDEOS
DOCUMENTARY
PRESENTING
PRODUCT VIDEOS
COACHING
Ask Yourself This One Question Today 👇 Why are you doing this? No seriously. Why are you posting stuff on social? Because the answer to that will tell you exactly how to create your marketing strategy. It’s that simple. (And yes, there’s a very important reason I’m bringing this up — we’ll circle back to that. Pin it. 📌)
Your videos don’t need to be perfect. In fact, striving for perfection can often makes them about as exciting as watching paint dry. The secret sauce is owning your mistakes. Trip over a line, spill your coffee, walk straight into a lamp, whatever it is, keep it in. People don’t connect with flawless robots; they connect with humans who can laugh at themselves, make a mess, and still get back up smiling. Perfection is boring. Cock-ups are magic.
Producing music videos during the Covid pandemic was a bit like cooking with half the ingredients missing—you had to get creative, or go hungry. I ended up doing it three times, and with each attempt the projects got braver, stranger, and more ambitious. This one, though? This might just be my favourite. Not only because of the final result, but because of the inspiration (and a few happy accidents) that shaped it.