Video is the most effective marketing tool available
but using a camera and looking great in front of one can be pretty scary.
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but we can also show you how to make your own videos for your business.
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As a documentary producer I get to film a tonne of interviews. Thankfully with a background in broadcasting I'm pretty good at asking the questions as well as running the cameras. Filming an interview is a handy skill you can benefit from too. An interview can take a number of forms from stopping someone in the street (vox pop: voice of the people) to filming a review or even a whole interview for something like a podcast. Doing it right can make for some compelling footage you can get the best us of on any number of platforms. So this is my guide to filming and conduct a successful interview.
Last Thursday I woke up to some bad news. I was sitting having my morning coffee, I opened up my Instagram and got a message from the Meta gods. "Your account has been deactivated" Apparently, they thought I did something that went against community guidelines and if I disagreed with this decision I could appeal. So I appealed. Saturday morning I checked the account again and it was working normally, like nothing had happened. No explanation from Meta about what I may or may not have done wrong. So even though I’m none the wiser I learned a few things and if you rely on Instagram for your business you should probably be doing what I did next.
It doesn't matter what kind of business you run, if you're using social media to promote what you do you could be missing something important. Turning followers into fans. Independent musicians, in particular, are terrible at this. Many focus on the numbers and post endless videos of them performing either live or in a studio. To truly succeed you need to start talking with your followers and not just singing at them. Here I’m going explain why engagement is the key to generating fans and give you three ideas to help you start conversations with your followers.